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Transportation Facility Simulation
The year is 2126, and online shopping looks different.


Focus on what you know best, and we'll handle the tech.
We provide services ranging from technology consulting to custom software development for small businesses in northern New England. Our work is fast, detail-oriented, and AI-powered.
We’re Marshall White and Brooks Jalbert. We’re two entrepreneurs who are fascinated by the rapidly changing technological frontier and are eager to help your innovative small businesses keep pace with it.

I’m here to ask the right questions to ensure the right problem gets solved the first time. I see systems as being made of three distinct parts: process, people, and culture. I find that often, in software development, there is not enough focus on the latter two as critical success factors. As the former VP of Operations at a ground transportation company, having managed sixty-five (65) direct reports and overseen five (5) enterprise system deployments (both customer facing and back office), I understand that any successful technological system change must look well beyond architecture and performance and take a people first approach. Understanding your operations to me means getting to know who you are and what your ways of working are, so that we can adapt our processes to the way you like things. It means showing up on site to see how the sausage gets made, seeing systems in action, and getting tactile feedback on how things are working. It means asking why, sometimes many many times, to ensure no cognitive dissonance, and that we get to the essence of what needs to be accomplished. If we build something together, I want to make sure it is impactful, detail-oriented, and enduring.

My software development process starts with deeply understanding the problem. Then I map out the space of possible solutions by developing prototypes and collecting feedback. This process iterates until the simplest solution I can find reveals itself. I architect that solution using components that will stand the test of time, and then I execute on the design using cutting edge AI techniques that produce better code and on a faster timeline than any human team could. This brings great satisfaction to me and my AI agents.
You have heard about the prolific powers of AI-enabled software. Perhaps you have made some of it yourself. You know that this is a paradigm shift for enterprise technology, but what does this mean in the context of your business?
The time and cost of producing prototypes, mockups, and a functional minimum viable product has come down considerably. But what is required to make sure your systems are secure, scalable, and robust?
AI search is soaring in popularity, and conversions are twice as high compared to traditional search. How are you performing in AI search?
Or what you want to build. Either way, you’ll hear back from us, not a bot, right away.